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From: Weighty Matters <yonifreedhoff@gmail.com>
Date: September 14, 2011 7:05:24 AM EDT
To: lcyerra1@gmail.com
Subject: Horrifying! USDA "tackling obesity" by exploiting your 6yr olds to market chocolate milk!
Horrifying! USDA "tackling obesity" by exploiting your 6yr olds to market chocolate milk!
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Horrifying! USDA "tackling obesity" by exploiting your 6yr olds to market chocolate milk!
Posted: 14 Sep 2011 02:30 AM PDT
Oy vey.
It's called the, "Fuel Up to Play 60" program and it specifically targets American school children, from Grade 1 straight on up.
According to the USDA's own blog, Fuel Up to Play 60's, "overall goal" is, "to tackle childhood obesity".
And how is it going to do that?
By having children track how many servings of specific foods they eat, and by urging them to be more active.
The kids are also able to sign up for different "Plays" that they can make to further their healthy living goals.
Sounded fun, so I decided to take a peek.
Horrified doesn't begin to describe my reaction to a program that on inspection is clearly designed solely to market dairy products in the name of "tackling" childhood obesity with the explicit imprimatur of the USDA and the nation's public schools.
I leafed through the "Healthy Eating Playbook". Of the 27 "Healthy Eating Plays", all but 4 specifically promote dairy products.
Not a surprise of course given that one of the primary funders of the program is the National Dairy Council, but it's what these as young as 6 year olds are encouraged to do during these "Healthy Eating Plays" that is truly beyond the pale. Basically they're duped into becoming active and assuredly unpaid marketers for Big Dairy.
Here's some instructions from their "Playbook" (emphasis mine):"At the booth, pass out handouts with information about the benefits of dairy in your diet. Offer different foods on a rotating basis and let students sample new foods in exchange for having their milk mustache posted on the Web!"So there you have it.
"You might hold weekly or monthly tests that feature foods students need to consume more of, including fruits, vegetables, whole grains and low-fat and fat-free dairy foods. "
"Create flyers, posters, table tents or even a brochure listing all of the positive reasons for choosing milk and for choosing milk in plastic versus cardboard. Ask your art department to help you create exciting visuals and graphics."
Meet with the school football coach, trainer or athletic director to talk about the benefits of athletes eating healthy, including getting the recommended servings of low-fat and fat-free dairy foods such as milk, cheese and yogurt at breakfast, lunch, dinner and as snacks.
Ask the P.E., health and classroom teachers to highlight the benefits of low-fat and fat-free dairy as a nutrient-rich food that provides energy students need to be active.
Poll students to learn about their habits and set goals for everyone to get the recommended number of servings of low-fat and fat-free dairy each day for a month. Do students know about the benefits of milk, that flavored milk offers the same nutrients as regular milk and that it is important to get the recommended servings of dairy a day? (If they don't know or need more information, you can use this as an opportunity to build awareness with your promotional campaign about the health benefits of milk.)
Offer pizza with low-fat and fat-free cheese as a breakfast item. Kids love pizza at any meal!
Brainstorm ideas about how to best implement this approach. For example, cafeteria line staff can directly ask students questions such as "Would you like an apple with that?" or "Would you like chocolate milk with your meal?" Signs with the same questions can also be posted in the food serving lines.
Highlight items on the school menus that are excellent as pregame or post-workout foods. Include nutrient-rich foods that students like to eat—like so-called "comfort foods"— including pizza and macaroni and cheese made with whole grains and low-fat or fat-free cheese.
Remind athletes they should always consume plenty of fluids, including low-fat and fat-free milk.
Provide information at your Training Table about nutrient-rich food items like low-fat and fat-free milk. Highlight, for example, that: Milk provides carbohydrate for energy, along with protein, calcium, potassium, phosphorus, vitamins A, D and B12, riboflavin and niacin (niacin equivalents). Drinking milk can be an effective way to help hydrate after a workout.
Ask your local Dairy Council® representative to be a possible special guest and resource. Students will need help from the school's Program Advisor or another adult to make this happen.
Host an assembly and invite a dairy farmer to talk about the work they do to produce nutrient-rich foods your students are learning to choose.
Build awareness about the benefits of nutrient-rich dairy and other farmed foods by creating "point of purchase" promotions during food service. "
The USDA is "tackling" childhood obesity by insidiously conscripting children to actively market dairy products with messages that include:
1. Chocolate milk is healthy, healthier even than broccoli.
2. If you exercise you need to "fuel up" with comfort foods like pizza or macaroni and cheese, never you mind about energy balance.
3. Pizza for breakfast is a great idea - as is pizza pretty much anytime.
4. Kids should be asked directly and through signs if they want to add a chocolate milk to their meal.
5. The pinnacle of healthy eating is dairy and eating more of it is always a good idea.
Brilliant plan.
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http://healthimpactnews.com/2011/a-new-federal-vaccine-plan/
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Weight Watchers Lose More Weight?
Posted: 08 Sep 2011 05:46 AM PDT
A study (sponsored by Weight Watchers) recently published in the respected Lancet journal shows that dieters that are members of a weight loss program lose twice as much weight as those on standard health care:
The new research compared 772 overweight and obese adults in Australia, Germany and the U.K. Participants were randomly assigned to receive either 12 months of standard health care or a 12-month free membership to Weight Watchers. Read more…
The findings make sense. Weekly group meetings create a support and encouragement system that helps motivate people more than occasional visits to a doctor or government sponsored programs. In the study, those on Weight Watchers lost 11 lbs after one year, compared to a mere 5 pound weight loss by a control group.
What you need to know:
The problem is that most people on diets put the weight back on after a year. Or two. Or five. In fact, it is estimated that 85-95% of all dieters end up regaining all the weight loss within 5 years!
Depressing, right?
The Weight Watchers program, which indoctrinates people to count calories with a proprietary point system (called Points Plus), really wants people to lose weight, and has set up the a support systems to help. So what is the problem?
Perhaps partly to blame it is the type of food that dieters are consuming when on the points system.
People on the Weight Watchers plan search for low point foods at the grocery store. The correlation with low calorie foods is usually very high. As a result, many "diet" foods and beverages are consumed. Including many "Weight Watcher" branded products, such as the "Smart Ones" line. As we've written in the past, these tend to be highly processed, fat removed, fake fillers and preservatives added foods.
Even Weight Watchers is ashamed of their products' ingredients.
How do we know? They are nowhere to be found on the product pages of the Weight Watchers website.
We would encourage Weight Watchers to review their point system. Currently it looks only at fat, carbs, protein, and fiber. Not at the ingredients comprising the product. And we all now how easy it is to game the nutrition facts label to make a processed foodlike substance seem healthy…
What to do at the supermarket:
It's not enough that a product has a low points value or is low in calories. You MUST read the ingredient list to verify that you are not consuming a fake food.
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10 Nutrition Label Improvements the FDA MUST Implement
Posted: 06 Sep 2011 04:36 AM PDT
The FDA is planning a minor facelift to the 20 year old nutrition label. When nutrition labels were introduced into the market, the food industry battled vehemently against them, while the government and health organizations explained that providing detailed information would help consumers make healthier choices. Fast forward to 2011, and it's clear that the labels did not achieve their goal.
While more people are aware of the importance of proper nutrition, most of us still cannot understand what's in a product and whether it's better than a similar one down the shelf.
What changes is the FDA planning?
A proposal is in the works to change several parts of the label, including more accurate serving sizes, a greater emphasis on calories and a diminished role in the daily percent values for substances like fat, sodium and carbohydrates. Read more…
Seriously? Will these small changes help consumers choose less processed foods. Wake up Uncle Sam, you can't fight obesity with cap guns. Bring out the heavy artillery please.
Here is Fooducate's list of changes to food labels:
1. Real serving size. "More accurate serving sizes" as the FDA says sounds fishy. Let's get REAL here. Have you ever noticed the ridiculously small serving sizes on packages – 3 Oreos? 15 potato chips? Or a single serve 20 fl oz bottle of cola written up as containing 2.5 servings? Manufacturers like to minimize the servings to toddler size portions so that the nutrition facts per serving won't seem too bad (calories, sugar, etc…). This is misleading and needs to change to reflect how people really consume food and drink.
2. Daily values are important. Don't ditch them! People need to know that a can of soup with 1200mg of sodium is more than 50% of the daily maximum for healthy people, and more than 75% of the daily max for about half the population.
3. Ingredients. Focus on what makes up the food, not just the numbers on a few key nutrients. We all know that manufacturers have ways to pump up nutrient values of foods to make them seem healthy. Look at any sugary kids' cereal fortified with vitamins and minerals that are created in a lab. That's not real food, folks.
It would be very beneficial to see a percentage amount of the main ingredients in the list, as well as a highlight on controversial ingredients. See this example, a leading kids cereal (guess which one)
Sugar [41%] , Corn Flour [20%], Wheat Flour[15%], Whole Oat Flour[8%], Partially Hydrogenated Vegetable Oil (One or More of: Coconut, Cottonseed, and Soybean) (Less than 0.5 g Trans Fat Per Serving), Salt, Sodium Ascorbate and Ascorbic Acid (Vitamin C), Reduced Iron, Natural Orange, Lemon, Cherry, Raspberry, Blueberry, Lime, and Other Natural Flavors, Red No. 40, Blue No. 2, Yellow No. 6, Zinc Oxide, Niacinamide, Turmeric Color, Blue No. 1, Pyridoxine Hydrochloride (Vitamin B6), Riboflavin (Vitamin B2), Thiamin Hydrochloride (Vitamin B1), Vitamin A Palmitate, Annatto Color, BHT (Preservative), Folic Acid, Vitamin D, Vitamin B12.
Get it? Sugar is the first ingredient, 41% by weight!!! Which leads us to the next point…
4. Sugar and ADDED sugar. Currently there is no FDA defined level of maximum daily consumption of sugar. People don't know if 27 grams of sugar is a big chunk of their daily allowance or not. For sodium, fats, and vitamins, the "percent of daily value" (DV) clearly lets you know if you're getting a low or high amount. The World Health Organization (WHO) recommends at most 125 grams of total sugar per day.
Additionally, the nutrition label states the amount of total sugar in a serving, but it does not indicate whether the sugar is added to the food, occurs naturally, or both. Caloric-ly, there is no difference between added sugar and sugar found naturally in fruits and vegetables. But the benefit of fruits containing naturally occurring sugars is in the additional vitamins, minerals, fiber, antioxidantss and phytochemicals they provide. Added sugars provide no health benefits. They are truly empty calories. People should choose products with as little added sugar as possible. Unfortunately, today consumers can only guess how much sugar has been added to a product.
5. Zero should be zero. Did you know that if a product contains trans fat, but less than 0.5 grams per serving, it can legally be labeled as 0 gram of trans fat? This is ridiculous. Serving sizes can be "calibrated" to be just under half a gram's worth of trans-fat and receive the coveted zero number. But when wolfing down a snack bag (real serving size much larger than labeled – see point #1), you could be getting even 1.25 grams of trans-fat, all while thinking that the product contains none at all.
6. No more qualified health claims. The FDA allows manufacturers to place health claims on products based on sound scientific evidence. But in the past few years, allowances for "limited research" has become acceptable, as long as the claim is "qualified" with mouse print disclaimers elsewhere on the package (usually a tiny font at the bottom). This does not serve consumers' best interest and creates a false halo of health in places it should not.
7. Caffeine content. Products that contain caffeine should clearly state the amount. People are often surprised to discover caffeine in soft drinks, cakes, and other snack items. Some energy drinks contain ridiculously high amounts.
8. Better allergy and intolerance info. More than 30 Millions Americans suffer from some sort of allergy or food intolerance. Although the presence of the 8 major allergens is clearly stated (it's the law), there are fuzzy areas. For example, when a plant manufactures a product without peanuts, but uses a production line that processes peanuts as well, there is no clear wording to consumers. "Processed in a plant that also manufactures peanuts" does not make the decision easy for a parent to decide.
9. Allow rBGH-free labels. rBGH / rBST is a hormone injected into cows to increase their milk output. The hormone has been associated with various health risks for humans consuming the milk. Bowing to industry pressure in the 1990's, the FDA required manufacturers who chose NOT to use milk from rBGH cows and put that information on the label to ALSO state that that there is no significant difference between rBGH and rBGH-free dairy. In the past few years we have seen announcements from major dairy brands that they will not be using milk from rBGH cows. Why not see that info on the label as well?
10. GMO labeling. In Europe, government food agencies require labeling of ingredients from genetically modified organisms. Consumers voted with their wallet and chose not to buy those products. Shouldn't Americans be granted the same basic freedom of choice?
What to do at the supermarket:
Don't hold your breath for our suggested changes. And not even for the gentle changes the FDA is planning. You can be sure that each change will be fought over by lobbying groups who will drag things out as long as possible. In the meantime, we're here and on your mobile phones (iPhone / Android) as a resource to learn about nutrition labels and hard to pronounce ingredients, and ultimately to make healthy grocery choices.
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